In recognition of the distinctly unique values, growth potential and needs within the Cold Lake region, a group representing all sectors has joined together to form the Cold Lake Regional Recruitment and Retention Coalition. Initially conceived to address the shortage of physicians in the region, the coalition is now further developing their recruitment framework to attract professionals, skilled trades' people and other key individuals required to build and maintain the Cold Lake regional economy and social fabric.

Spearheaded by the Cold Lake Regional Chamber of Commerce, the coalition contains vital member representation from the City of Cold Lake, Municipal District of Bonnyville, MLA Denis Ducharme, Aspen Regional Health Authority, RPAP, Northern Alberta Development Council, Lakeland Community Development Corporation, 4 Wing Cold Lake, Cold Lake Medical Centre, community physicians, pharmacists and industry leaders.